The Tides South Beach Fact Sheet

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Location:

A classic example of the Art Deco design movement of the 1930s, The Tides South Beach is an elegant hotel tastefully updated with 21-century amenities. Located just steps from the beach at 1220 Ocean Drive, the hotel resides in the heart of South Beach's most famous street for fashion, entertainment and people-watching. Popular boutiques, nightclubs and restaurants lie within easy walking distance, as do the Miami Beach Convention Center, museums and theaters.

Address:

The Tides South Beach
1220 Ocean Drive
Miami Beach, FL 33139
T +1 305 604 5070
F +1 305 503 3275

Reservations:

Book Online for Best Rates Guaranteed
866 891 0950

Website:

www.tidessouthbeach.com

Hotel Manager:

Shan Kanagasingham

Hotel Affiliation:

Viceroy Hotel Group
Brad Korzen, Founder
www.viceroyhotelgroup.com

Architecture:

Lawrence Murray Dixon/ 1930s Art Deco period

Interior Design:

Kelly Wearstler

Opening Date:

1936

Re-launch Date:

The Tides reopened for guests in mid-November 2007. Final completion for all renovations is February 2008. Note: La Marea restaurant and the redesigned front terrace are currently open and guests can also enjoy the new guestrooms and access the re-designed lobby and Martini Bar.

Background:

A streamlined mix of sophisticated glamour, classic Miami history and modern amenities and services. A destination of choice for titans of industry and champions of leisure alike, The Tides South Beach captures the quintessential style, high wattage glamour and relaxed attitude that epitomize the South Beach lifestyle.

Built in the Art Deco style by master architect Lawrence Murray Dixon, The Tides' striking façade debuted in 1936 along South Beach's hippest strip known as Ocean Drive. In its original incarnation the hotel offered 115 spectacular rooms and boasted a devoted clientele of celebrities and international travelers. The Tides' ten-story façade is finished with ollipic limestone and white chunks of coral excavated from the ocean floor when Miami Beach was created in 1915 by Carl Fisher and John Collins.

In 1997, The Tides was purchased by Chris Blackwell as part of the Island Outpost family of hotels. Blackwell remodeled the property, converting the 115 rooms into 45 spacious rooms and suites – the smallest, an impressive 550 square feet – all with grand ocean views.

Viceroy Hotel Group began managing the property in 2004, acquiring it in 2006 shortly before commencing its dramatic re-design by tastemaker Kelly Wearstler. Building on The Tides' Art Deco bone structure, Wearstler is re-dressing its interiors in a rich strata of museum-quality artifacts. Her vision introduces an updated contemporary energy to the property, carefully respecting the edifice's historicity and the easy nonchalance of its beachfront spirit. Organic textures and sunset colors bring a sensuality to her erudite design and accentuate the ocean visible from every room.

As the flagship property for Viceroy's newly launched, coastal collection of Tides resorts, The Tides South Beach represents the essence of the emerging brand and the finest rendition of its elite features.

Hotel Re-Launch:

In celebration of the Tides' 70th anniversary in fall 2006, this legendary landmark designed by esteemed Art Deco architect L. Murray Dixon, has undergone a multi-million dollar renovation. Kelly Wearstler, one of Hollywood's most talked about interior designers, was selected to build on the hotel's original art deco aesthetics to create, what Kelly herself refers to as "a jewel box with a fresh new lining and an array of treasures that epitomize Twentieth Century chic". The new mood of the hotel features sandy beiges, dusty peaches, deep rusts and mink browns and organic accents, like parchment-swathed surfaces, textural rope, shell, and stone. The renovation was completed in April 2008.

Guestrooms And Suites:

The chic re-design of Tides' 45 meticulously appointed suites, including 20 Oceanfront Studios, 15 Signature Oceanfront Studios, seven Premier Oceanfront Suites and three Signature Suites, will be completed on a rolling basis through February 2008, with most currently available. Each room offers expansive ocean views and at least 550 square feet of space to comfort business nomads and leisure seekers alike.

Oceanfront Studios and Signature Oceanfront Studios
The Tides' oceanfront studios and signature oceanfront studios offer 550 square feet of luxury overlooking Ocean Drive and the beach, oversized bathrooms and separate vanity areas.

Premier Oceanfront Suites
The Tides seven luxurious premier oceanfront suites offer 580 square feet of space with stunning ocean views, separate living areas, oversized bathrooms and discrete vanity areas.

Signature Suites
Two spacious one-bedroom suites with private terraces and luminous sunrooms overlooking the waterfront, and huge spa-like bathrooms grace the ninth-floor. The latter of the two features two separate bathrooms. By connecting the 1,200-square-foot suite with the 1,700 square-foot suite to create a lavish two-bedroom suite, the entire ninth floor of The Tides can be transformed into a personal hotel.

The top floor of the tallest building on Ocean Drive is home to the 2,600 square foot top-floor signature suite, with 360° vistas of South Beach and downtown Miami. This chicly furnished two-bedroom suite features vast double-paned windows on the east and west walls for maximum views and ensured serenity.

In addition, signature suites offer a wireless controller to provide "zone" specific musical choices through the suite, and sumptuous pillow-top king beds with 300-count Mascioni linens. All of the suites in the hotel will have personal assistant service, as well.

Amenities and Services:

The Tides delivers style that spans eras with service that transcends time zones and where arrival to departure, Personal Assistant services is the standard. All guestrooms include:

Butler services offered by Personal Assistants
42" plasma-screen cable TV
DVD/CD player and a selection of CDs
High-speed wireless internet service throughout the hotel, including guest rooms, lobby, terrace and poolside ($10 per day)
Fully-stocked honor bar
Nespresso coffee machine
iPod™ docking stations
In-room safe
Hair dryer
Sumptuous beds, plush towels, bathrobes and slippers and nightly turndown service
Hair and body care products by VRAI Collection
Twenty-four hour room service
Valet parking
Complimentary national newspaper
Laundry and dry cleaning services
Limousine and taxi service arranged through concierge

Personal Assistant Services:

Upon arrival all guests are welcomed by a Personal Assistant delivering advanced and intuitive service, creating an experience to last. Round-the-clock services include personal shopping to packing and unpacking to in-suite dining to pressing and shoe shine service. Assistants can be reached at any time via touch phone and are a free service of the hotel. The Tides' Owner/ Guest Recognition Policy ensures that Personal Assistants will understand the guests' preferences in order to anticipate their needs. The club-like atmosphere provides a sense of being home while away where all the staff knows you.

Dining:

La Marea
La Marea restaurant brings contemporary Mediterranean cuisine to the forefront with South Beach style. The menu choices and preparation methods are reminiscent of a journey in the Mediterranean, where each ingredient's distinct flavor and nutritional value is preserved and the combination of these ingredients culminates in the perfect dish. Breakfast, Lunch and Dinner will be served with impeccable, friendly and attentive service.

The new, lushly landscaped entry terrace with intimate al-fresco lounging and dining spaces is the Ocean-Drive hot spot to enjoy Breakfast, Lunch and Dinner selections from La Marea restaurant.

Private Dining:

Guests can enjoy Breakfast, Lunch and Dinner in the privacy of their residential hotel suite, 24 hours per day. At a whims notice the chef will prepare food to your liking, served by a Personal Assistant who knows and understands your preferences.

In-Room Dining:
Lunch: 11:30 AM to 5:30 PM
Dinner: 5:30 PM to 11:00 PM
Late Night Dining: 11:00 PM to 7:00 AM

Poolside Dining:
10:00 AM - 6:00 PM

Bars:

The Living Room:
The detail-laden lobby features original terrazzo marble decorated with vintage and custom furnishings and is the perfect place to socialize and enjoy a cappuccino in the late morning or a cocktail with friends at the end of the day.

Coral Bar:
Debuting February 2008, this hidden lobby bar will provide a distinctive, cozy environment in which to enjoy twilight cocktails and fresh, seasonal culinary appetizers.

Meetings and Private Events:

Ideally situated close to Miami's major business centers, The Tides offers both sanctuary from the city pace and total access to its energy and industry. The Tides' stylish, intimate venues for private parties and special events include both indoor and outdoor venues with flexible space: La Marea Restaurant, the new Boardroom, and the Pool Terrace.

Paired with The Tides' comprehensive catering services, the hotel's restaurant and uncommon outdoor spaces are ideal settings for intimate receptions or parties, business gatherings or board meetings. The Tides can also host photo shoots, sales presentations, wardrobe fittings and castings.

Business services and features include:

Three discrete event spaces, combined offering 5,000 square feet of total event space
Experienced event planners on site
Banqueting services and comprehensive catering services through La Marea restaurant
Business Services including PC, printer and fax, secretarial and translation services, photocopying and post/parcel
High-speed wireless internet access in public spaces and guest rooms
Wireless laptop computers for mobility throughout the hotel
Tenting options

All event spaces additionally feature:

Telephones
Wireless high-speed Internet access and wiring for computer and audio-visual presentations
Optional computer and audio-visual equipment - to be reserved in advance
Individual lighting and A/C controls

La Marea Restaurant
The restaurant makes possible unique indoor/outdoor receptions and events. La Marea restaurant provides 1,200 square feet of indoor function space that can seat 60 inside for dining. The 2,640-square-foot terrace provides outdoor function space that can serve up to 50 for dining.

Boardroom
The newly designed boardroom can accommodate 14 conference style or 16 for dinner.

Pool Terrace
This sleekly redesigned 2,440-square-foot space can host up to 70 guests for a standing reception, or up to 40 for dining, screenings and banquet-style seated events.

Recreation:

The newly redesigned Pool Terrace features a heated pool, Wearstler's signature hall porter chairs and golden "drum" tables amid tropical landscaping, and poolside cabanas for dining or spa treatments. Tropical Drinks and enticing light, healthy fare are served by a Pool Concierge.

Beach services offers loungers, umbrellas and towels, daily from 10am to 5pm.

The hotel offers a complimentary service gym on the 9th floor.

Visit the front desk for recommendations and scheduling of recreational activities offered at the hotel and located nearby:

The South Beach waterfront is just steps away and ideal for volleyball, jogging, scuba diving, water skiing, yacht charters for sailing, deep sea fishing, gambling and casino boats, and of course simple sunbathing and swimming. Hotel chairs and umbrellas are available.
Non-water sporting activities nearby include tennis, golf, yoga, sky diving, track running, hot air ballooning, basketball, and tracks for horse and auto racing.
Nearby sightseeing options include Everglades National Park, the Miami Children's Museum, the Museum of Science and Planetarium, the Miami Seaquarium, Key Biscayne Park, the Wolfsonian Museum, the Holocaust Memorial, the Miami Art Museum, the Jackie Gleason Theater and the Lincoln Theater, among others.

Wellness Services:

A full selection of spa services is available in the privacy of the ocean-view residential hotel suites or in a poolside cabana.

Awards and Recognitions:

Condé Nast Traveler's Hot List 2008
Condé Nast Traveler's Gold List 2008
Travel + Leisure, "World's Best 500 Hotels for 2008"

For Press Inquiries, Contact:

Amy Newcomb / Alisha Mahon
Hawkins International Public Relations
Tel: +1 212 255 6541 / +1 323 930 3712
Fax: +1 212 255 6716
Email: Amy Newcomb / Alisha Mahon