The Tides South Beach Fact Sheet

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Location:

A classic example of the Art Deco design movement of the 1930s, The Tides South Beach is an elegant hotel tastefully updated with 21-century amenities. Located just steps from the beach at 1220 Ocean Drive, the hotel resides in the heart of South Beach's most famous street for fashion, entertainment and people-watching. Popular boutiques, nightclubs and restaurants lie within easy walking distance, as do the Miami Beach Convention Center, museums and theaters.

Address:

Tides South Beach
1220 Ocean Drive
Miami Beach, FL 33139
Tel 305 604 5070
Fax 305 503 3725

Reservations:

800 439 4095

Website:

tidessouthbeach.com; thetidesresorts.com

Hotel Manager:

Shan Kanagasingham

Hotel Affiliation:

Kor Hotel Group
Brad Korzen, Founder
korhotelgroup.com

Architecture:

Lawrence Murray Dixon/ 1930s Art Deco period

Interior Design:

Kelly Wearstler

Opening Date: 1936

Re-launch Date:

The Tides reopened for guests in mid-November 2007. Final completion for all renovations is February 2008. Note: La Marea restaurant and the redesigned front terrace are currently open and guests can also enjoy the new guestrooms and access the re-designed lobby and Martini Bar.

Background:

A streamlined mix of sophisticated glamour, classic Miami history and modern amenities and services. A destination of choice for titans of industry and champions of leisure alike, The Tides South Beach captures the quintessential style, high wattage glamour and relaxed attitude that epitomize the South Beach lifestyle.

Built in the Art Deco style by master architect Lawrence Murray Dixon, The Tides' striking façade debuted in 1936 along South Beach's hippest strip known as Ocean Drive. In its original incarnation the hotel offered 115 spectacular rooms and boasted a devoted clientele of celebrities and international travelers. The Tides' ten-story façade is finished with ollipic limestone and white chunks of coral excavated from the ocean floor when Miami Beach was created in 1915 by Carl Fisher and John Collins.

In 1997, The Tides was purchased by Chris Blackwell as part of the Island Outpost family of hotels. Blackwell remodeled the property, converting the 115 rooms into 45 spacious rooms and suites – the smallest, an impressive 550 square feet – all with grand ocean views.

Kor Hotel Group began managing the property in 2004, acquiring it in 2006 shortly before commencing its dramatic re-design by tastemaker Kelly Wearstler. Building on The Tides' Art Deco bone structure, Wearstler is re-dressing its interiors in a rich strata of museum-quality artifacts. Her vision introduces an updated contemporary energy to the property, carefully respecting the edifice's historicity and the easy nonchalance of its beachfront spirit. Organic textures and sunset colors bring a sensuality to her erudite design and accentuate the ocean visible from every room.

As the flagship property for Kor's newly launched, coastal collection of Tides resorts, The Tides South Beach represents the essence of the emerging brand and the finest rendition of its elite features.

Renovation Timeline:

Renovations encompass all aspects of the property. The hotel is currently open, with all-new La Marea restaurant and its redesigned front terrace, a majority of the suites and magnificent re-designed lobby and Martini Bar. The remainder of the hotel's spectacular suites, including the elite penthouse signature suites, the new Coral Bar, and the Pool Terrace featuring Wearstler's signature private cabanas will be finalized February 2008.

Guestrooms and Suites:

The chic re-design of Tides' 45 meticulously appointed suites, including 20 Oceanfront Studios, 15 Signature Oceanfront Studios, seven Premier Oceanfront Suites and three Signature Suites, will be completed on a rolling basis through February 2008, with most currently available. Each room offers expansive ocean views and at least 550 square feet of space to comfort business nomads and leisure seekers alike.

Oceanfront Studios and Signature Oceanfront Studios
The Tides' oceanfront studios and signature oceanfront studios offer 550 square feet of luxury overlooking Ocean Drive and the beach, oversized bathrooms and separate vanity areas.

Premier Oceanfront Suites
The Tides seven luxurious premier oceanfront suites offer 580 square feet of space with stunning ocean views, separate living areas, oversized bathrooms and discrete vanity areas.

Signature Suites
Two spacious one-bedroom suites with private terraces and luminous sunrooms overlooking the waterfront, and huge spa-like bathrooms grace the ninth-floor. The latter of the two features two separate bathrooms. By connecting the 1,200-square-foot suite with the 1,700 square-foot suite to create a lavish two-bedroom suite, the entire ninth floor of The Tides can be transformed into a personal hotel.

The top floor of the tallest building on Ocean Drive is home to the 2,600 square foot top-floor signature suite, with 360° vistas of South Beach and downtown Miami. This chicly furnished two-bedroom suite features a private 500-square-foot terrace and vast double-paned windows on the east and west walls for maximum views and ensured serenity.

In addition, signature suites offer a wireless controller to provide "zone" specific musical choices through the suite, and sumptuous pillow-top king beds with 300-count Mascioni linens. All of the suites in the hotel will have personal assistant service, as well.

Amenities and Services:

The Tides delivers style that spans eras with service that transcends time zones, and where arrival to departure, Personal Assistant services are the standard. All guestrooms include:

Michael Aram Fruit Basket rotated and replenished daily based on seasonal fruit (such as Asian pears, Champagne grapes and Homestead-farmed mangoes)
42"/46" plasma screen cable TV
DVD/CD player and a selection of CDs
iHome radio
High-speed wireless internet service throughout the hotel, including guest rooms, lobby, Terrace and poolside ($10 per day)
Two dual-line telephones with voicemail
One cordless telephone with fax/modem capabilities
In-room safe
Fully stocked mini-bar
Hair dryer
Iron with ironing board (upon request)
Sumptuous beds, plush towels, bathrobes and slippers and nightly turndown service
Hair and body care products by Molton Brown
Twenty-four hour room service
Valet parking
Concierge service offered by Personal Assistants
Complimentary national newspaper of choice
Laundry and dry cleaning services
Limousine and taxi service arranged through concierge

Premier Oceanfront Suites include these additional amenities:

His and her beach sandals in individual mesh bags
Sea-inspired spa turndown service on 7-day rotating schedule, including sachets of sea bath salts, facial moisture spritzer and aloe vera cooling gel vials

Signature Suites include all special amenities for Premier Oceanfront Suites as well as these additional amenities:

Wireless controls for "zone" specific musical choices
Sumptuous pillow-top king beds with 300-count Mascioni linens
Upgraded luxury linens (including towels, bathrobes, slippers)
Upgraded toiletries
Complimentary residential mini-bar
Hand-cut flower arrangement

Personal Assistant Services:

Upon arrival all guests are welcomed by a Personal Assistant delivering advanced and intuitive service, creating an experience to last. Round-the-clock services include in-suite dining and catering, laundry, dry cleaning and shoe shine service as well as complete business services such as translation, transcription, desk-top publishing, postal and parcel service. Assistants can be reached at any time via a paging system and are a free service of the hotel. The Tides' Owner/ Guest Recognition Policy ensures that Personal Assistants will understand the guests' preferences in order to anticipate their needs. The club-like atmosphere provides a sense of being home while away where all the staff knows you.

Dining:

La Marea
The new La Marea restaurant brings contemporary seafood cuisine to the forefront with South Beach style. The menu choices and preparation methods are reminiscent of a journey in the Mediterranean, where each ingredient's distinct flavor and nutritional value is preserved and the combination of these ingredients culminates in the perfect dish. Breakfast, Lunch and Dinner will be served with impeccable, friendly and attentive service.

The new, lushly landscaped entry terrace with intimate al-fresco lounging and dining spaces is the Ocean-Drive hot spot to enjoy Breakfast, Lunch and Dinner selections from La Marea restaurant.

Private Dining:

Guests can enjoy Breakfast, Lunch and Dinner in the privacy of their residential hotel suite, 24 hours per day. At a whims notice the chef will prepare food to your liking, served by a Personal Assistant who knows and understands your preferences.

Room Service:
All-Day Menu: 11:30 AM to 11:00 PM
Breakfast Menu: Monday – Friday 7:00 AM to 11:30 AM;
Saturday and Sunday 7:00 AM to 1:00 PM
Late Night Menu: 11:00 PM to 7:00 AM
All-Day Desserts Menu: 11:30 AM to 11:00 PM

Bars:

The Lobby Lounge
The detail-laden lobby features original terrazzo marble decorated with vintage and custom furnishings and is the perfect place to socialize and enjoy a cappuccino in the late morning or a cocktail with friends at the end of the day.

Martini Bar
A fine selection of Martinis are served shaken or stirred in The Tides' lobby.

Coral Bar
Debuting February 2008, this hidden lobby bar will provide a distinctive, cozy environment in which to enjoy twilight cocktails and fresh, seasonal culinary appetizers.

Meetings and Private Events:

Ideally situated close to Miami's major business centers, The Tides offers both sanctuary from the city pace and total access to its energy and industry. The Tides' stylish, intimate venues for private parties and special events include both indoor and outdoor venues with flexible space: La Marea Restaurant, the new Boardroom, the Rooftop Patio and the Pool Terrace (last two available with a sleek new look February 2008).

Paired with The Tides' comprehensive catering services, the hotel's restaurant and uncommon outdoor spaces are ideal settings for intimate receptions or parties, business gatherings or board meetings. The Tides can also host photo shoots, sales presentations, wardrobe fittings and castings.

Business services and features include:

Three discrete event spaces, combined offering 5,000 square feet of total event space
Experienced event planners on site
Banqueting services and comprehensive catering services through La Marea restaurant
Business Services including PC, printer and fax, secretarial and translation services, photocopying and post/parcel
High-speed wireless internet access in public spaces and guest rooms
Wireless laptop computers for mobility throughout the hotel
Tenting options

All event spaces additionally feature:

Telephones
Wireless high-speed Internet access and wiring for computer and audio-visual presentations
Optional computer and audio-visual equipment - to be reserved in advance
Individual lighting and A/C controls.

La Marea Restaurant
The restaurant makes possible unique indoor/outdoor receptions and events. La Marea restaurant provides 1,200 square feet of indoor function space that can seat 60 inside for dining. The 2,640-square-foot terrace provides outdoor function space that can serve up to 56 for dining.

Boardroom
The newly designed boardroom can accommodate 14 conference style, 16 for dinner and 25 for a standing reception.

Rooftop Patio
The 500-square-foot Rooftop Patio is the ideal outdoor space for a variety of events, ranging from a 50-person reception to an intimate dinner for two. 360-degree ocean and city views make it an uncommon and elegant choice.

Pool Terrace
This sleek, newly redesigned space will be available February 2008.

Recreation:

The newly redesigned Pool Terrace will feature a heated pool, European style chaise lounges, tropical landscaping and poolside cabanas for dining or spa treatments. Tropical Drinks and enticing light, healthy fare will be served by a Pool Concierge.

Oceanfront beach service offers loungers, umbrellas and towels. Beach picnic baskets filled with sunscreen, cold towels, Evian spray and your selections of wine and food will be prepared by a Personal Assistant and delivered to the beach.

The hotel offers a complimentary full-service gym on the 9th floor.

Visit the front desk for recommendations and scheduling of recreational activities offered at the hotel and located nearby:

The South Beach waterfront is just steps away and ideal for volleyball, jogging, scuba diving, water skiing, yacht charters for sailing, deep sea fishing, gambling and casino boats, and of course simple sunbathing and swimming. Hotel chairs and umbrellas are available.
Non-water sporting activities nearby include tennis, golf, yoga, sky diving, track running, hot air ballooning, basketball, and tracks for horse and auto racing.
Nearby sightseeing options include Everglades National Park, the Miami Children's Museum, the Museum of Science and Planetarium, the Miami Seaquarium, Key Biscayne Park, the Wolfsonian Museum, the Holocaust Memorial, the Miami Art Museum, the Jackie Gleason Theater and the Lincoln Theater, among others.

Wellness Services:

A full selection of spa services is available in the privacy of the ocean-view residential hotel suites and will soon be available poolside with completion of the pool terrace.

Awards and Recognitions:

Condé Nast Traveler's Gold List 2008
Travel + Leisure, "World's Best 500 Hotels for 2007"
AAA Four-Diamond rating

2008 Starting Rates:

$495 weekday and $695 weekend through end of January
$595 weekday and $695 weekend from February – April
$450 weekday and $595 weekend from May – September
$595 weekday and $695 weekend from October – Dec.

For Further Information Conact:

Daniel Guerrero
Kor Hotel Group / Director of Public Relations
Tel: 323 930 3832
Fax: 323 930 3833
Email:

Amy Newcomb / Alisha Mahon
Hawkins International Public Relations
Tel: 212 255 6541 / 323 930 3712
Fax: 212 255 6716
Email: amy@hawkpr.com / alisha@hawkpr.com