Tides South Beach has prepared this privacy statement (“Statement”) to inform you of the privacy principles that govern our website, which includes www.tidessouthbeach.com. Tides South Beach has a strong commitment to providing excellent service to all of our customers and visitors to our website, including respecting your concerns about privacy. We understand that you may have questions about how this website collects and uses the information that you provide to us.

This Statement contains numerous general and technical details about the steps we take to respect your privacy concerns. We have organized the Statement by major processes and areas so that you can quickly link to the information of most interest to you.

I. Browsing
This website does not collect personally identifiable information when you browse this website and request pages from our servers unless you voluntarily and knowingly provide it to us. This means that we will not know your name, your email address, or any other personally identifiable information just because you browse the website unless you access the website from a link in an email that we sent. If you access the website from an email link from us, we will know who you are based on the information you previously supplied to us. In addition, when you request a page from our website, our servers log the information provided in the HTTP request header including the IP number, the time of the request, the URL of your request and other information that is provided in the HTTP header. We collect the HTTP request header information in order to make our website function correctly and provide you the functionality that you see on this website. We also use this information to personalize content presented to you, better understand how visitors use our website and how we can better tune it, its contents, and functionality to meet your needs.
We do not offer or provide products and services for children. If you are under 18, you may not use our site. If you are a parent or guardian of a user under the age of 18, you acknowledge and agree that some content on the website is intended for users 18 and older. We do not intend to collect personally-identifiable information from users under 18.

II. Information We Collect and How We Use It
We will ask you to voluntarily supply us with personally identifiable information (such as your full name, email address, mailing address, telephone number or credit card number) to provide you with a particular service you request, (including when you make a reservation, sign up for email alerts, use the “contact us” page, email us, establish a Web user profile, submit a résumé, and at other times). For example, if you would like to make a reservation at one of our hotels, we will ask you for information such as name, address, telephone number, email address, and credit card number. We will also use your email address to send a confirmation and, if necessary, we might also use other information to contact you for help in processing the reservation. We will also use your email address to notify you about special offers and promotions as described in the email section of this privacy statement.

III. Securing the Transmission and Storage of Information
After personally identifiable information is voluntarily provided to Tides South Beach, it is stored using commercially reasonable security measures. When we ask you for credit card data, it is transferred over a Secured Sockets Layer (SSL) line, provided you are using a SSL enabled browser such as Microsoft Internet Explorer or Fire Fox. [Information collected on the websites covered by this Statement is processed and stored in the United States.

IV. Disclosure of Information to Third Parties
Except as disclosed in this Statement, we do not share, rent, or sell personally identifiable information you have given us to any third party without your permission. We will disclose your personally identifiable information when required by law, subpoena or other legal process or in good faith belief that such action is necessary to investigate or protect against harmful activities to Tides South Beach guests, visitors, associates, or property (including this website), or to others. We may also share your information with our third party service providers as described in this Statement but they may use this information only to provide Tides South Beach with a specific service and not for any other purpose. In addition, if we sell all or part of our business or make a sale or transfer of assets or are otherwise involved in a merger or business transaction, we may transfer your personally identifiable information to a third party as part of that transaction [as long as the acquirer agrees to comply with this privacy policy.]. We may share non-personal aggregate, or summary, information regarding its customers with partners or other third parties, but we do not sell or share any information at the individual customer level.

V. Cookies
Our website uses "cookie" technology. "Cookies" are encrypted strings of text that a website stores on a user's computer. Our website requires the use of a cookie throughout the online reservation process. Without cookies we will not be able to keep information you enter on multiple pages together. For example, unless tidessouthbeach.com can remember the dates you used in your hotel search, we will not be able to check room availability. Cookies also enable us to customize our website and offerings to your needs and provide you with a better online experience on our website. In addition, cookies are used to: Measure usage of various pages on our website to help us make our information more pertinent to your needs and easy for you to access; and Provide functionality such as online reservations and other functionality that we believe would be of interest and value to you. The types of cookies that we use are referred to as "session" cookies and "First Party" cookies. Session cookies are temporary and are automatically deleted once you close your Internet browser. First Party cookies remain on your computer hard drive until you delete them or are otherwise removed upon expiration. We do not use cookies to ascertain any personally identifiable information about you apart from what you voluntarily provide us in your dealings with Tides South Beach. You may set your browser to block cookies (consult the instructions for your particular browser on how to do this), although doing so will adversely affect your ability to perform certain transactions, use certain functionality, and access certain content on our website.

VI. Pixel Tags
Tides South Beach and its third-party service providers use pixel tags. Pixel tags are not visible to the user of the website and consist of a few lines of computer coding delivered with the Web page. Pixel tags are not used to collect any personally identifiable information about you apart from what you voluntarily provide us in your dealings with Tides South Beach. Tides South Beach and our email service provider use pixel tags to: 1) Track customer response to Tides South Beach advertisements and website content; 2) Determine your ability to receive HTML-based email messages. Our email service provider includes a pixel tag, which they refer to as a "coded sensor" in all of the HTML-based messages sent on our behalf. The sensor activates when the email message is opened and flags the email address of the user as one that is capable of receiving HTML-based email messages. This capability helps our service provider to send the email in a format you can read. The sensor does not collect or use any other information. If you cannot receive HTML, you will not receive a functioning sensor; 3) Know how many users open an email and allow our service provider to compile aggregated statistics about an email campaign for us; and 4) Allow us to better target interactive advertising, enhance customer support and site usability, and provide offers and promotions that we believe would be of interest to you.

VII. Emails about Special Offers and Promotions and Opt-Out
It is our intention to only send you email communications that will be useful to you and that you want to receive. We typically use third party email service providers to send emails. These service providers are contractually prohibited from using your email address for any purpose other than to send Tides South Beach related email. We provide you the ability to define and modify your mailing preferences at any time, including unsubscribing from all marketing communications. To modify your preferences please send an email to reserve@tidessouthbeach.com

VII. Other Sites
Tides South Beach is only responsible for the privacy statement and content of this website. We are not responsible for the privacy practices or the use of cookies on websites that you have accessed this website from and to the non-Tides South Beach website that you may access from this website.

VIII. Legal Issues
This is a United States website and is subject to laws of the United States and the State of New York.

IX. Tides South Beach Changes to Your Privacy Rights
By using our website, you agree to let us collect and use information per the guidelines of this Statement. In the future, we may need to change this Statement; we will post changes on this page and note the effective date so that you are always aware of what information we collect and how we use it. If we decide to change our privacy practices, all changes will be made here and the effective date will be posted so that you will always know what information we gather, how we might use personally identifiable information and whether we will disclose it to anyone. If we materially change our practices regarding collection or use of your personally identifiable information, your personally identifiable information will continue to be governed by the Statement under which it was collected unless you have been provided notice, and have not objected to, this change. This statement was last updated on October 21, 2013.